Rude Investment Consulting — Legal

Privacy Policy

Last Updated: 17 June 2026

This Privacy Policy explains how Rude Investment Consulting (“RIC”, “we”, “us”) collects, uses, discloses and protects personal information in connection with our website, communications and services. By using our website, submitting a form, emailing us, calling us or engaging with our team, you acknowledge that information may be processed as described here, subject to applicable law and any written agreement. We do not sell personal information. We collect what we need to respond, coordinate and serve clients responsibly.

Information We Collect
You choose to share
  • Contact details: name, business email, phone number, job title, company, country.
  • Inquiry and engagement details:industry, mandate, service needs, timelines, investment goals, data requirements and any details you include in messages.
  • Scheduling details: meeting preferences, availability, attendees you nominate, and messages submitted through forms or email.
  • Business relationship data: communications, proposals, notes and files you ask us to keep to deliver services.
Automatically collected (typical website analytics)
  • Device & technical data: IP address, browser type, device identifiers, operating system, language settings.
  • Usage data: pages viewed, time on page, referral source, clicks, and diagnostic logs (e.g., errors).
  • Cookies/trackers: essential cookies and (if enabled) analytics cookies; see “Cookies & Similar Technologies”.
From third parties (limited)
  • Business referrals: when a partner introduces you to us (with appropriate permissions).
  • Public professional sources: such as a company website or professional profile, used to validate business context.
  • Service providers: limited metadata from email, scheduling, hosting, or security tools (for deliverability and site protection).
Why We Collect It (Purposes)
  • To respond to you: answer questions, set meetings, and provide requested information.
  • To deliver services:prepare proposals, discuss advisory needs, scope engagements, support client conversations and respond to client needs.
  • To manage relationships:maintain communications with clients, partners, suppliers and stakeholders relevant to your inquiry or engagement.
  • To secure and run the site: protect against fraud and abuse, detect attacks, keep performance stable, and troubleshoot issues.
  • To improve: understand how people use the site so we can improve content, navigation, and user experience.
  • To meet legal obligations: invoicing, record-keeping, responding to lawful requests, and enforcing our agreements.
Legal Bases / Justifications

Depending on the context and applicable law, we process personal data under one or more legal bases: consent (e.g., marketing communications or optional cookies), contract necessity (to take steps you request or to perform a signed engagement), legal obligations (record-keeping and compliance), and legitimate interests (website security, service improvement, and managing B2B relationships) balanced against your rights. Where consent is required, you can withdraw it.

How We Use & Share Information

We share personal data only when necessary and under appropriate protections:

  • Service providers: hosting, cybersecurity, analytics (if enabled), CRM, email delivery, and scheduling tools—under agreements limiting use and requiring security.
  • Professional advisers (when needed):professional advisers or service providers engaged to support business operations, documentation, compliance or project delivery.
  • Partner introductions:if you ask us to coordinate a partner introduction, we share only what is needed and, where appropriate, follow your consent or instructions.
  • Legal disclosures: when required by law, court order, or to protect rights, safety, or prevent fraud.
  • Business changes: in a merger, acquisition, or restructuring, information may transfer subject to lawful safeguards and notice where required.

We do not sell personal data.

International Data Transfers

We may use cloud, email, hosting, security or business tools that process information in different locations. Where applicable law requires safeguards for transfers or access, we use reasonable contractual, technical and organizational protections and share only what is necessary for the relevant purpose.

  • We transfer only what is necessary for the purpose.
  • We prefer reputable providers with strong security controls.
  • We apply access controls and confidentiality obligations.
  • We perform transfer risk reviews and implement safeguards where required.
Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy, to comply with legal obligations, and to resolve disputes or enforce agreements. Example retention periods (may vary):

  • General inquiries: 12–24 months after last contact.
  • Client engagement records: engagement duration + up to 7 years (or longer if required by law or contract).
  • Security logs: 30–180 days (unless needed longer for investigations).
  • Analytics: up to 26 months (if enabled), then aggregated or deleted.

When retention ends, we delete or anonymize data using reasonable, secure methods, unless the law permits or requires longer storage.

Your Rights & Choices

Subject to applicable law, you may have rights to access, obtain a copy of, correct, update, or delete your personal data, and to withdraw consent where processing relies on consent. You may also have rights to object to certain processing and to lodge a complaint with the relevant authority.

How to submit a request: Email Hgjerning@rudeinvest.com with your name, the contact details you used with us, and the specific request. We may ask for identity verification to protect you.

Marketing: You can opt out anytime using the unsubscribe link (where provided) or by emailing us.

Cookies & Similar Technologies

We use cookies and similar technologies to run our site and, where enabled, to understand performance and improve content. Essential cookies support core functionality and security. Analytics cookies help us measure traffic and usage trends. Where law requires, we seek your consent for non-essential cookies, and you can withdraw consent at any time.

  • Cookie banner: If implemented, use it to set your preferences.
  • Browser controls: You can block or delete cookies in your browser settings.
  • Impact: Disabling cookies may affect site functionality.
Security Measures

We maintain administrative, technical, and organizational safeguards designed to protect personal data, including encryption in transit (HTTPS/TLS), access controls, role-based permissions, vendor due diligence, and secure disposal practices. No system is perfectly secure, but we take security seriously and improve controls over time.

Children’s Privacy

Our website and services are intended for professional and business audiences. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us and we will take reasonable steps to delete it.

Third-Party Links and Services

Our website may include links to third-party sites or embedded services (such as maps, scheduling tools, or social platforms). We do not control their privacy practices. Review their policies before providing information to them.

Changes to This Policy

We may update this Policy to reflect changes in law, technology, or our operations. When we make material changes, we will update the “Last Updated” date and, where appropriate, provide prominent notice on our website. Your continued use of our website after updates means you acknowledge the revised Policy.

Contact

Rude Investment Consulting

Copenhagen, Denmark

Email:Hgjerning@rudeinvest.com

Phone:+45 2129 1780

"Transform complex data into clear strategy—so every investment decision is informed, precise and profitable."
Henrik Gjerning - Founder Rude Investment

Connected investment data network